Specializing in life insurance and credit repair, Chala K. has established credibility within her field and has years of experience helping others get on track with personal finances. The bonafide “boss lady” reached out to us for branding and marketing guidance to help extend her reach and business opportunities. We were more than happy to take control of the development process even after some initial stages like logo design were handled prior.
PROVIDE stationery designs, CREATE a registration and scheduling website, and IMPROVE social media appearance and the overall process for clients to increase volume.
We chose to implement a customer value-based strategy for Chala K and Associates due to the line of work and how closely she works with clients. By creating a soft look on all designs but still providing a hint of boldness, we were able to create a strong brand identity using the existing logo and color scheme provided. We focused heavily on engagements and how to follow up with each client accurately and consistently. Adding a call to action on every piece of marketing material was crucial while also challenging. This required discrete messaging and subliminal pathways to lead a potential customer to commit to a service. We intentionally wanted multiple ways for a customer to reach out for services. On the social media side of things, we have coached and trained the owner on how to engage with users and convert interest into sales. We also educated her on the importance of a clean, inviting social media profile and designed a default icon to boost her brand appearance. Each step was developed to make the actual scheduled meeting as easy and trusting as possible.
The client had an existing logo design, some specific text restrictions, and adding existing portal software to the new website.
We were focused on creating a portal for clients to book and review appointments for insurance and credit needs. This came with a few challenges, but like anything good, it’s worth it. When designing websites, we like to focus on three things. How clean the pages look, how easy it is to get where you need, and is the correct information on each page? We believe we accomplish this with every website design and especially here.
To make an impression is key when building relations and we use that thinking when designing cards for clients. This business card design is sure to leave the recipient pleased to know the company is clean and well-presented. A quality business card is usually the first step to a quality business connection.