Golden Peak Roofing & Construction focuses on affordable construction with reliability in mind. As a new company, they have set out some extraordinary goals to stay competitive and dependable as a business.
Like many start-up companies, our goal is to catapult this brand into the market and get booming results measured by numbers and conversions.
For GPRC, we figured market positioning is the most effective way to getting results. The plan is to position the brand as the "affordable solution to construction". This will open the window for customers to examine the website, social media page, and any existing work done. Being positioned as a superior company that is competitive can be unbelievable sometimes, so our solution to this is compelling images of previous work and exceptional branding that matches the claims of quality.
The only challenges faced for this specific project were time limitations.
The idea behind this design was to capture the company's name in a way that isn't overly cliche yet clean and aggressive. We chose gold for obvious reasons and contrasted that with black to add a bold look to the design. This worked out perfectly with the font styling and complimenting elements.