LuxBee Rentals LLC is a Central Florida based Slingshot rental company. With ambition and a clear vision, their team was able to deliver an idea for us to bring to life. Being a brand new company and relatively new to the rental car industry, we were able to establish their style with consistent branding and effective advertising.
CREATE a strong motif for marketing and promotion, BOOST online presence with social media content, and DEVELOP a website for customers to rent a vehicle.
LuxBee Rentals allowed us to create their brand identity from scratch and use our creative knowledge to develop something iconic and eye-catching. We knew this would be a challenging project considering the saturation of rental services in the Central Florida area, but we were ready, nonetheless. First, we researched their target audience to see the market needs and how we can create a unique brand offering. After extensive research, we designed a logo that was both fitting for the industry and highly favored. Creating a youthful, edgy brand was the goal to maximize its effectiveness and gain awareness. The second step was to create a website to be functional and easy to navigate for customers to view rental inventory. The end goal is to drive traffic to the website to increase bookings and awareness. With a catchy business card design and immediate call to action, the funnel of traffic to the website worked like a charm. By creating a series of posts and directing traffic primarily to social media and their home page, they were able to present a cohesive brand to the public.
No slingshot in logo design, wants letter "X" to be a focal point of the design and located in a saturated Slingshot market with limited Inventory
For this design, we wanted to embody the idea of luxurious meets sporty and aggressive. Deciding to use different typography on the same design can be huge mistake but when done with intention, we believe it offered a stronger design even without explanation. Mainly composed of typography, the final touch was to give the logo personality and versatility. Because of the name, we opted to go with an aggressive bee head symbol which perfectly blends with the “B” of the logo to create a full “bee” with wings and stinger. The creativity of this design was all directly influenced by the projected primary user base which was obtained through research.
To make renting easy and to get an overview of the company we designed a beautiful website for our client. The main objectives were to drive potential customers to the website resulting in sales and to make reserving easy and consistent for the renters of their product. We were able to create a simple multipage design that Is used to track website traffic and record reservations.
The owners wanted to go a different route with the business card design. They decided to omit their names and entice the viewer with a colorful design, a “RENT ME” call to action, and a visual of the product. We made sure we understood their vision before working so handing out these cards is a breeze.